In the metaphysical principles of virtue, Kant describes happiness as “continuous well-being, enjoyment of life, complete satisfaction with one’s condition” ; Considering Kant’s definition of happiness in growth based dynamic business philosophy, it is not possible that all of us can be happy at the same time because what one wants might mean preventing others from getting what they want. However, most of our business transactions today are fundamentally premised on a growth-based market economy it promotes business corporations that can satisfy multiple wants of their consumers and assumes that this makes consumers happy.
The most popular notion on this states that satisfaction of multiple wants for a consumer can fetch him or her perpetual happiness and satisfaction. Contradicting this belief Jain principles of Ahimsa, Aparigraha, and Anekant express a different perspective it argues that the highest level of ethical standard in business and self-bliss can be achieved if an individual voluntarily arrests material growth and substantially start focusing on degrowth along with spirituality In the context of 21st-century economics present research paper gives ample opportunities to discuss and debate the merits and demerits of “Austerity” versus “Keynesian expansion”.
Apart from the three principles i.e., Ahimsa, Aparigraha, and Anekant Jainism also place a premium on dualistic concepts, which are distinct for ascetics (monks) and laypeople. Monks are very concerned with the spiritual elevation of their souls, and hence forego all worldly pleasures and familial connections in order to take the five major vows (Mahavratas). For people who choose to stay in family life and find it difficult to abstain completely from the five fundamental sins, Jain ethics prescribes the following twelve vows to be kept by the householder. The first five of these twelve vows are the primary vows of restricted character (Anuvratas). They are considerably simpler than large vows (Mahavratas) since they restrict actions to a partial basis.
The intended research approach would be exploratory it would use a fictional case, inspired by a real-life incident to reconnoiter answers to the proposed questions. In this research paper, I will try to answer four fundamental questions:
1. Can voluntary degrowth and wantlessness of an individual promote overall welfare for the potential consumer?
2. Does the free market give people real freedom?
3. Can self-actualization only be achieved by detachment from extrinsic transactions and rewards?
4. Is it necessary to know when to exit from your professional activities or Business activities?
The present paper is structured into five sections, in section 2 existing literature on Jainism is reviewed. In section 3, the research methodology and the case used here are discussed. In section 4 analysis and impact of this study along with proposed questions are discussed in detail in section 5, The final conclusions and further areas of research are deliberated.
The interpretations drawn in this paper, will essentially try to find the converging areas where Jain philosophy can contribute to modern subjects like Psychology, Sociology, Economics and Consumer Behavior.
Read MoreRead Less